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This site states the following, "How to Write Gyroscope Controller with Unity3D." We noticed that the web page said " Posted on Jan 15, 2013 12 comments." It also stated " Gives developers a wide range of exciting control variations. But when it comes to its integration and implementation of camera controller, lots of strange and magic things happen. Developers have to deal with different device orientations, initial camera positions and, of course, quaternions. Im glad to share my experience and describe how we solved these problems at Heyworks. Making the Quality of PVRTC Textures Higher." The header had heyworks as the highest ranking keyword. It was followed by blog, unity3d, and development which isn't as ranked as highly as heyworks. The next words the site uses is dev. developers was also included and will not be viewed by search parsers.